Call Tracking allows you to track calls from your website and know precisely what marketing activity brought them there; whether it was from another website, Google or your own paid search campaign.

So no longer will you have to guess how your caller has discovered you.

Why you want Call Tracking

Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Clients with AdWords possess an inborn need to track the calls that relate to their key words, in order to understand which keywords deliver call conversions. monitor phone calls With no visibility of call conversions, it’s not really feasible to work out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, since it allows you to realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data letting you optimise the effectiveness of all your marketing channels, key to the success of any business.